Personal Branding: Karen
When it came to/comes to hiring, Karen didn’t care about gpa (as long as 3.0 or higher) or the type of degree. She cared about their interests and experiences. Whenever you do something and someone takes your picture or tags you your brand becomes a art of theirs and vice versa. You control your brand, you can untag or report it if you don’t want it attached to you. 80-90% of recruiters are using LinkedIn to source employees. Use good taglines, a nice picture, and a headline
Stephanie Scott on Social Media
Stepahnie Scott came to speak to the chapter on social media campaigns on September 30th 2015. She gave us the 10 basic steps and told us some of what she thought about her job . 10 steps for successful social media campaigns: 1. Define goals 2. Identify target markets 3. Craft key messages 4. Establish tone of voice Maybe using pics if people that remind you of the brand. 5. Choose platforms 6. Develop strategic plan Outline gost, timeline, roles, what channels to use, look