When it came to/comes to hiring, Karen didn’t care about gpa (as long as 3.0 or higher) or the type of degree. She cared about their interests and experiences. Whenever you do something and someone takes your picture or tags you your brand becomes a art of theirs and vice versa. You control your brand, you can untag or report it if you don’t want it attached to you. 80-90% of recruiters are using LinkedIn to source employees. Use good taglines, a nice picture, and a headline