Meet The Advisors
Margaret Ritsch, APR and Fellow is one of the chapter’s advisors. In her primary role at TCU, she advises Roxo, the student-run public relations/advertising agency. She also teaches Strategic Communications Campaigns and occasional writing courses. Before joining TCU, she ran her own public relations consulting business, Perception, and prior to that was public relations director at the Balcom Agency. Ritsch is active in the Greater Fort Worth Chapter PRSA, having served on its board for eight years. She received the chapter’s Founders Award for her work in establishing the Worthy Awards, an annual contest that recognizes excellence in the profession among the area’s practitioners.
Amiso M George (Ph.D., Ohio University; Accredited in Public Relations (APR); Fellow PRSA) is an associate professor and former chair of the Strategic Communication Department in the Bob Schieffer College of Communication at Texas Christian University (TCU), Fort Worth, Texas. She coaches the award-winning TCU PRSSA Bateman team. George was a visiting professor of strategic communication at Swinburne University of Technology, Melbourne, Australia, in 2012. Before entering academia, George worked as a journalist and freelance broadcaster in radio and television. She is co-editor of Crisis Communication: An International Perspective on Hits and Misses (Routledge/Taylor Francis, 2012) and Race, Gender and Other Minorities: Readings for Professional Communicators (Cognella, 2012).
Lisa Albert has experience in agency, non-profit, higher education and corporate strategic communications experience. After completing her undergraduate work at TCU, Albert began her career with Stuart Bacon Ad Agency where she served as an assistant account executive. She then transitioned to the YMCA of Metropolitan Fort Worth where she worked as a marketing specialist before opening her own business, Cheer & Tumble Factory. The cheerleading school provided an outlet for her passion, and allowed her to gain firsthand business knowledge and how to market to gain customers. After 4 years of business ownership, Albert closed the business to return to full time work at TCU in the office of strategic communications. She worked her way up in the department and was named director in 2009, shortly after earning a masters degree in strategic communications at TCU. In fall of 2014, Albert transitioned to a new role leading the communications team at Justin Brands, Inc., a Berkshire-Hathaway owned company.